About Conversion Healthcare

An Uncommon Commitment to Solving Common Problems

Conversion Healthcare closes the gaps that lead to lower margins, poor health outcomes, and revenue losses.

Conversion Healthcare was built by professionals from all facets of healthcare—physicians, hospital leaders, practice managers, behavioral experts and pioneers who understand the person-to-patient-to-person journey.

Our senior team collectively has more than 150 years of healthcare experience, and we have partnered with some of the leading providers and institutions in the country to develop and refine our approach to maximizing outcomes for patients and their clinical teams at the lowest total cost of performance.
What we deliver goes beyond simple engagement. Engagement doesn’t lead to outcomes; it leads to a check-the-box approach measured by the number of call dials, texts, and emails sent. Conversion requires action that is measured by an outcome. We are driven to improving health outcomes, lowering avoidable cost, and making sure that the experience of care—from the first click of a website to ongoing complex chronic care management—is patient-centered, effective, and positive.

Conversion Healthcare brings an uncommon commitment to solving common problems. We are innovative, responsive, and client-focused. How can we help you?

Our Origins are
Rooted in Success

Our path to Conversion Healthcare started at the fourth largest academic medical center in the country as part of a $15 million grant from the Centers for Medicare & Medicaid Services (CMS) Innovation Center, also known as “CMMI,” to improve care for cancer patients. The non-clinical care guidance services delivered as part of this program resulted in $57 million in savings realized across five states within 36 months.
Since our inception, we have broadened the scope of the problems we solve to include sub-optimal patient acquisition, patient leakage, chronic condition management, avoidable utilization, avoidable deterioration, avoidable readmissions, CMS bundles, patient satisfaction, and remote patient monitoring. Our client base represents large, medium, and small hospital programs and medical practices of varying sizes. We also maintain a significant client base across payors and medical device companies focused on increasing awareness and adoption of their products and services.
Daily, we drive more patients into client facilities for treatment, and we help manage those patients through each step of their care journey.

The Combined Power
of Conversion Healthcare

After joining forces in 2019, Guideway Care and Sequence Health are now combining their solutions under the Conversion Healthcare brand to better communicate the depth and breadth of their end-to-end patient interaction capabilities.


Together, our companies deliver a full continuum of patient connection, activation, and relationship management from initial interest through a patient’s care journey. As one unified company under the Conversion Healthcare brand, we create a unique solution for healthcare organizations looking to build loyalty, satisfaction, and improved financial and patient results. Our breadth and depth have made us one of the most recognized names across health verticals and a leader in converting ineffective patient activities to health-focused action.

Find the Right Path

Conversion Healthcare drives patient and provider success through two brands:
Sequence Health and Guideway Care.

Sequence Health logo

Follow this path for our lead generation and new patient conversion solutions.

Sequence Health will get your practice in front of “best fit” patients and will facilitate the conversion of prospects to in-office consults using proven practices that combine patient advocates, customized prompts, and proactive and predictive technologies.
Guideway Care logo

Follow this path for our patient activation and care navigation conversion solutions.

Guideway Care closes the conversion gaps that exist between healthcare visits by solving the patient problems that lead to avoidable deterioration, inappropriate utilization, financial losses, and nursing stress.

Learn More About How We Can Help

Conversion Healthcare logo
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