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Guideway Care and Sequence Health Announce the Combined Brand Conversion Healthcare

The combined company delivers a complete solution that drives patient action to better health and revenue outcomes.

BIRMINGHAM, Ala., May 17, 2021: After joining forces in 2019, Guideway Care and Sequence Health are now combining their solutions under the Conversion Healthcare brand umbrella to better communicate the depth and breadth of their end-to-end patient interaction capabilities.

Guideway Care has grown continuously since its inception as a care guidance solution developed as an outcome of a Centers for Medicare & Medicaid Services (CMS) Innovation Center (CMMI) grant. Leveraging its success with cancer care guidance, Guideway Care has expanded as a turn-key, technology enabled services solution for patient activation and care navigation across diseases, conditions, and avoidable health events.

“Guideway Care is successful because of our ability to combine disease-aligned protocols, appropriately skilled resources, and a smart care guidance platform that nudges patients toward the desired outcome,” said Craig Parker, chief executive officer for Conversion Healthcare. “Bringing Guideway and Sequence under one unified brand will serve as a force multiplier that effectively drives patients from the initial choice of a provider through to ongoing care and health maintenance.”

Guideway Care and Sequence Health will initially operate as Conversion Healthcare companies under their existing brands. Current clients will see no change in daily operations or projects. The combined power of the two companies will help to communicate the expanded resources, protocols, and technology that help improve a patient’s movement across every aspect of the care path.

“Our clients will be able to tap into the rich technology, resource, and process assets that underpin Guideway Care and Sequence Health,” said Parker. “A provider’s relationship with a patient extends from brand awareness to chronic care management. Conversion Healthcare is here to do the hard job of motivating patients and lowering care-access barriers at the lowest total cost of performance. We are thankful for our client base and are excited to bring the full breadth of Conversion Healthcare to their most pressing challenges.”

Conversion Healthcare is based in Birmingham, Alabama, with additional major offices in the Atlanta area. For more information on Conversion Healthcare or its affiliated companies, please visit


About Guideway Care

Guideway Care works with companies, hospitals, specialty practices and health plans to support patients from initial interest (lead generation and conversion) through their entire care journey (planning, pre-procedure and post-discharge). Guideway’s people and processes help achieve better outcomes, improve patient satisfaction and reduce the costs of providing outstanding care. At the core of the Guideway solution is a fusion of advanced software and trained care guides. Our team and technology fills action gaps in care, compliance, communication and lead generation conversion. We deliver the lowest total cost of performance for clinical teams, marketing teams, administration and operations by focusing on non-clinical aspects that impact patient accountability and action, and our smart technology solutions and proven protocols to ensure a superior total experience for patients, families and care providers. In addition to the ways our Care Guides use our conversion success software to help change patient behavior while meeting their needs for information, direction and guidance, Guideway is helping providers and plans meet the challenges of a variety of Alternative Payment Models (APMs), including the Bundled Payments for Care Improvement Advanced (BPCI+) Initiative and the Hospital Readmissions Reduction Program (HRRP).

About Sequence Health

Sequence Health provides superior patient engagement solutions to healthcare organizations that significantly increase their lead capture, convert more leads to patients, dramatically increase top-line revenues while streamlining internal office operations. Our solutions strongly benefit all medical specialty groups including bariatrics, women’s health, orthopedics, primary care, medical devices, and many other healthcare organizations.

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