What is Conversion-as-a-Service?

Conversion-as-a-Service combines people and technology to convert prospects into patients, low-margin patients into high-margin patients, and unsatisfied patients and members into satisfied, happy, and connected individuals.

Establishing an effective conversion-as-a-service solution doesn’t happen overnight.
You must have:

Person/Patient Specific Technology

Our Conversion Engine brings the dynamic capabilities that enable patient and person-specific insights to drive course correction, tracking, and ongoing communication. This engine is built on top of a machine learning platform that consumes thousands of variables and delivers the individualized classification, protocols, and actions that will convert to a desired outcome.

Disease and Condition-Specific Protocols

We bring disease-specific processes to our prospect outreach and the care episode. During the initial phase of an engagement, current approaches are documented and understood, opportunities are identified, and gaps are addressed. Our goal is to deliver a solution that does not change the clinical workflow while moving non-clinical tasks off your clinicians’ to-do lists.

Trained, Focused Guides

Our care guides serve as the main patient point of contact and establish a peer-to-patient relationship that increases loyalty, lowers resistance to sharing information and helps identify additional barriers to care. Nursing staff are freed up from practical, non-clinical tasks so they can focus on high-value, clinical work. And administrative staff can focus on running the business.

Conversion Healthcare Works because We Go Beyond Technology

Did you know that…
  • 60% of patients fail to complete a prescribed set of steps established for them by their clinical team.
  • More than 78% of patients encounter non-clinical obstacles.
  • Nearly all chronic condition patient report some level of confusion about their discharge instructions or follow up care.
  • 40% of chronic condition patients fail to schedule their follow up appointment without assistance.

Filling these gaps is hard. Analytics can tell you who is at risk; technology can provide a platform for communication. But it takes a peer-to-patient relationship to drive meaningful action and practical solutions. And this relationship must be patient-centric, timely, simplified, consistent, and measured.

Our care guides are the critical human element. We are better able to listen, understand, pivot and respond to patient concerns, needs and practical issues.

Conversion Health builds the peer-to-patient relationship across every aspect of the care journey.

Ensure Access

  • Find a provider
  • Schedule and arrange care
  • Manage provider referrals
  • Deliver broadcast messaging and marketing

Establish a Partnership

  • Identify care gaps
  • Lower barriers to care
  • Drive patient satisfaction—surveys and analytics
  • Collaborate with family and caregivers
  • Assess risk and readiness

Facilitate Navigation

  • Deliver pre-visit education
  • Deliver discharge education
  • Enable longitudinal care planning and adherence
  • Support wayfinding
  • Drive visit planning and preparation
  • Ensure post-visit follow up
As a result, we routinely lower no-shows by more than 50%, increase consults, procedures, and appointments by 20-30%, and drive patient satisfaction to a 90th+ percentile HCAHPS score.

Delivering at the Lowest Total Cost of Performance

Conversion Healthcare delivers conversion-as-a service at the lowest total cost of performance.

We do this by…
  • Moving “practical issue resolution” (e.g. finding transportation to a follow-up visit) to Care Guides (saving your nurse and social worker resources for more complex problems)
  • Delivering the right message, to the right audience, at the right time and through the modality that a prospect or patient prefers

  • Leveraging disease and condition-specific protocols that are repeatable and scalable

  • Opening RN capacity to focus on clinical, high-value issue resolution

  • Establishing a communication workflow that routes patients to guides who can triage the issue and escalate as appropriate and based on the provider’s preferred workflow

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